McDonald's and Globalization

Introduction to Globalization

Globalization for some might some unknown long word, how the world is integrating internationally, but for others it's about positive social and culture change worldwide.  Tyler Cowen; Professor of Economics at George Mason University approaches the pros and cons of globalization in his book; Creative Destruction- How Globalization is changing the World's Cultures. Obviously there are positive impacts of globalization such as companies becoming international like McDonald's for example. When a company goes international they not only stimulate the economy in the host nation but it also leads to economic growth. Most people think of Globalization as the rest of the world become more "Western" or like the United States. People who argue globalization proclaim there is culture loss, "dumbing down" of culture and those who don't globalize get left behind in technology advances. Cross culture exchange is not a bad thing if anything it gives people more choices and opportunities.

McDonald's

Opening in 1948 Mcdonald's went from a small California burger stand to a global fast-food giant with over 30,000 locations in 118 countries. Within 10 years McDonald's had 1,000 stores across the United States. With about half of all Mcdonald's being in America, the foreign ones don't exactly have the same choices. Through research and development McDonald's learned to not totally push American foods on other cultures. What went from a Double Cheeseburger became a rice burger in Asian chains. Instead of using a sesame seed bun the beef or chicken is situated on rice patties! The North American, Asian, and European menus are very interesting. McDonald's are selling their specialties in other countries with a twist of local cuisine and flavor.

 

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